This is a time-travel story all the way from the 1970’s, starting from Zahriyeh, Tripoli, where Azzam Taleb captured the essence of wood and worked relentlessly doing what he mastered best: furniture.
Today, the business is flourishing with Monzir Taleb who inherited the family métier. Specialized in upholstery, he also creates a diversity of modern designs and beautifully-crafted living rooms and salons with a special attention to chairs.
“The quality of the end-product and the integrity of the producer are parallel pillars of any successful business!” says Monzir, talking passionately about his work. Monzer considers furniture catalogs as his main source of inspiration in order to stay up-to-date with new trends in the wood manufacturing business.
Monzer considers that the greatest marketing asset in his line of work is the word- of-mouth tool. He believes that products that are top of line are likely to be tip of tongue!